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Building Your UX Brand: Where to Start with Case Studies and Content Design

Crafting compelling case studies that showcase your UX prowess can feel like scaling Mount UX-morest, but fear not, intrepid designers! This week's lecture provided a treasure map of tips and resources to guide you on your journey.

Content Design: Words as Your Weapon:

• Simplicity reigns supreme: Ditch the jargon and wield the simplest words with precision. Remember, clarity over complexity!
• Speak it, then write it: Say your points out loud to test their natural flow, then translate them onto the page for maximum impact.
• Brevity is your friend: Every sentence should earn its place.Embrace conciseness and avoid meandering paragraphs.
• Hemingway to the rescue: Utilize tools like Hemingway App to polish your writing and banish hidden wordiness.
• Masters of the craft: Learn from experts like Mark Shaw and delve into books like "Essential English" by Harold Evans to hone your copywriting skills.

Case Study Structure: The Blueprint to Success:

• Start with a bang: Hook your reader with a concise overview that sets the stage for the exciting journey ahead.
• Lay the groundwork: Clearly define the problem, identify your users and audience, and establish the project's scope and limitations.
• Your heroic quest: Tell the story of your process, highlighting your role and responsibilities. Show, don't tell!
• Victory and wisdom: Share the impact of your work, the quantifiable outcomes, and the valuable lessons learned.
• Competitor analysis: UX detective mode: Analyze competitor apps, both the good and the bad, to showcase your design prowess and potential improvements.

Beyond Words: Your Portfolio's Navigation and UX:

• Relevant content is king: Only showcase projects that truly demonstrate your skills and interests. Quality over quantity!
• Conclusions first: Don't bury your lead! Present the impact of your work upfront to grab attention and keep users engaged.
• One idea per paragraph: Focus on clarity and avoid making users decipher tangled paragraphs. Action verbs and bullet points are your allies!