pauls monday week 4 notes 17 th october

Belfast xr festival 2022 , November 9th , the black box

Key takeaways:

• Colors present designers with many opportunities.
• Color theory is the study of how colors relate to each other and to human perception.
• Primary colors are red, yellow, and blue. Analogous colors are next to each other on the color wheel. Complementary colors are opposite each other on the color wheel.
• Subtractive colors are CMYK (cyan, magenta, yellow, and key black). Additive colors are RGB (red, green, and blue).
• Around 0.5% of women and 8% of men are colorblind.
• Accessibility and color: Black and yellow have good contrast. Calmer colors like blue and green have a calming effect.
• Color and culture: Black is for mourning and evil in Judaism and the West, but in China, black is a symbol of good. Orange in India is a spiritual and political color. Red is for aggression. In East Asia, yellow is considered sacred and royalty. Green in Islam is the color of the prophet. Blue is a color chosen by companies to show stability. Purple was the most expensive dye during Roman times and was worn by Roman royalty.
• Brand colors: Brand colors should invoke trust, meet customer expectations, and be consistent with the brand message and competitor colors.
• Josef Albers was a German artist who was a member of the Bauhaus movement. He was known for his abstract paintings and his work on color theory.
• The Material Design color system helps designers add color to user interfaces in a meaningful way. It uses primary and secondary colors, as well as primary and secondary variants.
• Colors used in UI: Harmonious color choices are important. The Material Design system creates these for you, as well as background and CTA color.
• Inspiration: Alorenz in Vienna and Muir McNeil are both designers who use red, black, and white color combinations in their work. White space is regarded as an active element in design.
• Color systems: Pantone Matching System (PMS), RGB, and CMYK are all color systems that designers use. Adobe Colors is a tool that can be used to find color combinations and to check contrast between text and background colors. Pinterest is another good resource for finding inspiration for color palettes.
• Interaction of color: Josef Albers wrote a book called "The Interaction of Color" that is considered to be a classic text on color theory.

Reflection: