Reflection:

This lecture offered a treasure trove of tools and techniques to spark creativity and refine ideas. It highlighted the importance of:

• User-centricity: Focus on user needs and challenges to define a problem worth solving.
• Validation: Don't fall in love with an idea – validate it through research and feedback.
• Embrace diversity: Combining various methods and perspectives leads to richer, more innovative solutions.
• Challenge assumptions: Question every "given" to uncover hidden opportunities.

Summary:

This week's lecture delved into the exciting world of ideation, focusing on generating, shaping, and validating product/service ideas for an investor pitch. We explored various methodologies:

• Visual techniques: Mood boards, Google Images, Design Inspiration, Niice, Pinterest.
• Rapid idea generation: Sketching, Mind Maps, Brainstorming, Connections (mapping needs/audience/medium/devices).
• Creative approaches: Association (problem + random word), Negative Brainstorming, "What if?" and "How Do?" questions, SCAMPER method.
• AI integration: Perplexity AI tool for documenting and baking AI prompts into the process.

//Notes taken during lecture

the collective

your next project is to come up with an idea for a product / service and do an investor pitch.

mood boards