Wolfgang Weingart

Born in 1941, Wolfgang Weingart is an independent  graphic designer and a very influential teacher at the Kunstgewerbeschule in Basel.

Weingart started with a three-year apprenticeship with a hand-typesetter from 1958 in Stuttgart. He then traveled to Basel where he enrolled in the School of Arts and Crafts.

These brief studies, under Emil Ruder and Armin Hofmann, were the extent of Weingart's studies as he was mostly self-taught. Neither Ruder nor Hofmann was a significant stylistic influence on Weingart's work; however, the idea of a systematic approach to learning was introduced to Weingart by Hofmann.

Weingart worked as a freelance designer in Basel until Ruder's death in 1968 when he was asked to join the faculty at Basel.

Weingart's typographic education broke free from the traditional Swiss grid system, asymmetry, and use of text flush-left/ragged- right.

When Weingart challenged these tenets which had become quite formulaic by the late 1960's, his new approach had international impact.

Weingart did, however, maintain that whatever the system, whether type is set ragged-left/ragged-right or on a center axis, etc., typography should have a hidden structure and visual order.

In the late 1970's, Weingart began to experiment in more a pictoral approach. He would create a sort of a photo-mechanical montage by stacking and layering film positives to create juxtopositions of images, text, and textural effects. He became fascinated with the process and showed visual subtlety and complexity can lend itself to the legibility of the work.

Aoife Dooley is a freelance illustrator, author and comedian based in Dublin. Dooley has made a name for herself in the illustration, graphic design, typography and sketch comedy world and is best known for her web series ‘Your One Nikita’ (formally known as Dublin Hun) which is based on life living in the north side of Dublin.

Jessica Hische is a lettering artist and author with a tendency to overshare and a penchant for procrastiworking.

Jessica Hische is a designer, illustrator and typographer living in San Francisco. She has worked with clients such as Wes Anderson, Dave Eggers, Penguin Books, The New York Times, Tiffany & Co., OXFAM America, McSweeney’s, American Express, Target, Victoria’s Secret, Chronicle Books, Nike, Samsung, and Wired Magazine.

Key principles of Postmodernism in UX design:

• Playfulness and experimentation: Postmodern UX designers are not afraid to experiment with new ideas and technologies. They are often playful and irreverent in their approach to design.
• Eclecticism: Postmodern UX designers often draw inspiration from a wide range of sources, including historical styles, popular culture, and even kitsch.
• Contextuality: Postmodern UX designers believe that the design of a product or service should be tailored to its specific context. They consider the needs of the user, the culture of the environment, and the overall purpose of the design.

Influential figures in Postmodern UX design:

• Wolfgang Weingart: A Swiss graphic designer who is considered one of the pioneers of postmodern typography.