Votes i’ve got from my batch mates for the names i’ve come up with for the bank
After brand name comes choosing the appropriate typeface
typeface and font are different
Helvetica is a typeface
while Helvetica bold is a font
Helvetica- a documentary film by Gary Hustwit
Tone of Voice ;
only use 2-3 typefaces per project
pair a serif and san serif
fontsinuse.com for references
myfonts.com can identify fonts from screenshots