brand name done in wendyville font/ typeface

spacing and font characteristics between letters can be altered to form your own brand

like for

nasa , the crossbars of A have been cut to form rocket like shape

fed ex , the e and x are closer to form an arrow

you can hand render your own brand logo with its own unique font characteristics

most brand logos are bold

questions for your brand logo ;

weight - bold or light?

CAPITALS or lowercase?

Sans Serif or Serif(font choice)?

kerning - Tight or loose?

Geometric font or more decorative ?

altered/cropped/ combined letters?