contextual research

increases your knowledge of the subject ( brand and identity design )

includes case studies and inspiration

case studies ;

what is it about ?

what is your key takeaway from it?

how might the information may be useful in future ?

project and user research ;

should inform your project work and decisions you’ve made

Self-reflection ;

your thoughts / rationale and lessons you’ve learned throughout the process

how did you do it?

why did you do that way ?

what worked ?

what didn’t ?

what would you do differently next time ?